But where Mercator becomes a bit goofy, Atlas gets serious. Both are certainly true: Atlas contains some clear nods to its Dutch heritage - the unusually spirited ‘Q’, the bouncy ‘a’, and a very friendly ‘t’. While Kai Bernau, one of the three designers of Atlas, previously called Mercator “a bit amateurish”, he also called it “thoroughly adorable”. The father of Atlas, Mercator (1959), has previously been dubbed the “Dutch Helvetica”. In Atlas’ case, there’s another comparison worth making. But, boy, does it have a lot of fun in those pants! If Helvetica wore jeans, Atlas would squarely sport corduroy pants. Being Swiss myself, it is hard to picture, but some of Atlas’ curves are possibly even more reserved than Helvetica’s. Its clear, plain shapes simply appeal to my innate taste.Īny newly released Neo-Grotesque has to face the mother of the genre, Helvetica (1957).
I have been in a love affair with grotesque sans serifs for many years now, so it’s no wonder I chose Atlas Grotesk as my favorite type family of 2012.
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